FLC has been involved in a wide variety of real estate projects in capacities ranging from full scale development, marketing, sales and construction, to consultative commissions in the area of land-planning, development, construction management and marketing/sales management.
Below are brief descriptions of just a few of these ventures. While FLC desires to utilize its key strengths in company controlled large scale real estate ventures, we remain flexible and open to smaller and more focused opporunities that not only generate revenue but build customer relations that may pay off in future projects.
HIGHLAND FAIRWAYS--Lakeland, Florida
660 Unit Adult Golfing Community - Lakeland, FL.
FLC purchased the land for Highland Fairways for use as an age-restricted active adult mobile home community, but realizing that the market was changing, converted the property to single family homes & lots after 45 sales. We then continued development at a sales rate of up to 125 homes per year. As part of the development, we also constructed an 18-hole executive golf course, large clubhouse and other amenities.
360-Unit Adult Community - Lakeland, FL
The Colonnades was purchased as a mobile home community, and 75 homes were sold before converting the project to site-built homes. The project was marketed as a lifestyle adult community without golf, and during its peak marketing period, sold as many as 75 units per year through sell-out.
SILVER LAKES--Lakeland, Florida
154 Unit Adult Community - Lakeland, Florida
We purchased Silver Lakes out of foreclosure in 1993 as a substantially completed project after the project's previous developer failed to achieve projected sales rates. The purchase included 142 developed lots, 5 completed models/spec homes, a clubhouse and other amenities, model furnishings and equipment and an operating sewer plant. We refurbished the community and successfully reintroduced it to the market, selling all remaining homes and homesites.
47-Home Entry Level Family Community - Lakeland, FL
We began sales and development of Myrtlewood in 2004, with a target market of first-time homebuyers and young professionals. We developed six new home designs for the project, ranging in size from 1,200 to 1,600 square feet and priced from the $120,000 - $140,000. The project completely sold out within six months on a pre-construction basis.
Five Building Luxury Condominium Development
An FLC affiliate company contracted with the developer of Laguna at Riviera Dunes to provide total marketing and sales management support for this five-building luxury condominium overlooking the Manatee River in Bradenton, Florida. Our responsibilities included drafting a markeing/sales strategy for the project, working with architects on floorplan and amenities design, design of the on-site sales center, and development of marketing and advertising materials.
The project recorded first day sales of nearly $15 million and the first building was substantially sold out on a pre-construction basis within one month. As a result the developer was able to secure construction financing and begin construction substantially earlier than originally anticipated.
We also consulted on drafting of the condominium documents, hiring of personnel and development of sales management procedures and practices for the developer company.